London's Game Domain International Ltd. (GDI) announced an ongoing partnership to bring its new games on demand service, AWOMO (A World of My Own) to the users of Bebo, a UK social networking site. AWOMO is its own 3D virtual world set in an island paradise, where users can play games by navigating the landscape, across a broadband connection without individual downloads.

The partnership kicks off with a promo-- all Bebo users who participate in beta testing are eligible to win a "Golden Ticket" to free AWOMO gaming for life.

According to GDI, Bebo users can choose from more than 50 PC games to play for free during the beta, and they'll also gain the special identification of "Island Elder", with an associated virtual item, in the Bebo community. The first users to register for the beta test will gain additional virtual goods and special designations, and AWOMO will offer as prizes various subscriptions and introductory offers for the service when it goes live. Users may even be selected to join the GDI test team.