MTV's lineup of virtual worlds based around their programming (Laguna Beach, The Hills) is getting a new set of wheels. Trilogy Studios (Daybreakers) is rolling out a fully realized virtual world for MTV's hyperbolic car-customizing show, Pimp My Ride. There's already an (abysmally rated) Pimp My Ride game by Activision for the Playstation Portable, but Trilogy's newest is a free downloadable. Users can enter Van Nuys, California and build custom cars, engage in drag racing contests, and meet other fans.
"Why co-mingle a brand like the NBA in a virtual world like Second Life when you can create your own virtual NBA world?" asked Michael Pole, Trilogy Chairman and CEO. "We think we can attract 10 to 20 million mainstream consumers to a focused virtual world site and deliver a full brand experience."
Comments (3)
iqsrdlt mjpk dljy fvyzunrdk lecxfndtp klsycibp ipunwjxd
Posted by legbqj wjng | September 5, 2007 1:08 PM
Posted on September 5, 2007 13:08
Good site. Thank you!
Posted by buy phentermine | September 14, 2007 1:59 PM
Posted on September 14, 2007 13:59
I REALLY DO LIK YOUR SHOW AND HOW DO YOU
Posted by RONNASHA | February 3, 2008 4:08 PM
Posted on February 3, 2008 16:08