Bratz's Answer to BarbieGirls
On the heels of announcements that BarbieGirls, the online world based on Mattel's dolls, has signed up over three million users in three months, MGA has countered with an announcement of its own-- Be-Bratz, an online world with social networking elements based on its competing fashion dolls, will launch August 1st, around the same time as the Bratz movie hits theatres August 3rd.
Be-Bratz will require the purchase of a special doll (at $29.99) that comes with a USB key to access the world, while BarbieGirls doesn't require any purchase to join. BarbieGirls users will need the $60 BarbieGirls MP3 player in order to access the world's special features, though.
Users in Be-Bratz will earn virtual currency by playing minigames, which they can then spend on customizables for their Bratz avatar-- a virtual girl either made from scratch or based on existing Bratz characters, as the user prefers.
[Via PaidContent.org and ToyNews]
Comments
i love bratz i can,t wait until i get it i love bratz because they love fashsoin and ido to they are cool and they are best friends.my frends name is madison,mariah,makenze,rily madison has blond hair so she dress like cloe i have black hair so i am jade makenze and rily is yasmin and mariah is jade like me we love bratz we do sleepovers,partys,shopping like bratz so we be cool like bratz and we go skatting almost every week we skate all the time me and my friends are mebers of bratz.com and all of us have bratz bed room too so bye i have to go to bratz.com and cheak on my fish tank bye
Posted by: latoria | August 5, 2007 3:54 PM
hi my name is Kayla I lOVE bratz I do not have a b bratz but I am going to asjk my mom to get me a fab one gust like on tv.When I do I will flip. souds like you have a big competader. I lLOVE bratz but also I LOVE babie girls.I have a bratz game on my tv just got it yester day It is totly fab. Well got to go Im going to play on my bratz game then Im going to play with my b girl online see ya later
from Kayla
ps. keep the fashion rollen pss. try making a game online sort of like barbie girs.com has make it for free too. see ya.
Posted by: kayla | September 8, 2007 11:13 PM
i like bratz i think it is cool
Posted by: callie | September 12, 2007 2:29 PM
I love you bratzs.
Posted by: alexandra | October 21, 2007 8:01 PM
hola quomo estan
Posted by: ingrid alejandra jimenez m. | October 26, 2007 10:45 PM
Im starting to hate Bratz because they are everywhere and and doing everything,driving, modeling,dancing just sit still damit. Take a break dont you see the more you push for kids to have them the more they are going to get sick of them and push them away i should know im a 12 year old who is ready to rip the head off the next Bratz doll i see the kids all over the state are getting sick of those no feet having big headed dolls i know i am and dont think im a doll company sick of you taking away buyers because im not im just one pissed off person tired of see those dumb ass DOLLS!!!!!!!!!!
Posted by: Nijah | November 16, 2007 2:01 PM
HAVE YOU SEEN THE BRATZ MOVIE
Posted by: VICTORIA | November 20, 2007 9:02 AM
Interesting you need to buy something for the brats site, but not for Barbie.
I'm a parent and I'd NEVER buy something to gain access to a site like that. Mattel have done it right.
Give them free access and what they want to sell gains better access.
I like the whole concept of Bratz but they are going overboard, AND the big mistake with their site is not giving the kids a taste. If the kids get a taste and like it, they will get Moms and Dads to buy the things.
Guess which one I'm buying this Xmas.
Posted by: Terry | December 8, 2007 12:26 AM
quiero jugar a juegos chulos de las bratz
Posted by: alicia rodriguez | December 18, 2007 3:07 PM
i loooooooooove bratz, i'm 13 and have been a fan of bratz since 2001 ( i was 7)my personal faves are jade and yasmin. cloe is ok, but if i wanted a blonde hair-blue eyed doll, i would have bought a barbie. so far i have over $500 worth of bratz stuff stretched over 6 years. to all the ppl who hate bratz, don't leave comments on message boards about how much you think they suck. we love them and saying your opinions won't change us, so buzz off.
Posted by: erica | December 28, 2007 1:54 PM
i love bratz and i am 20. i have 30 bratz doll and i have all bratz dvds and my fave is bratz diamondz dvd. but i look like not 20 i am look like about 16 or 17. oooo niceeeee!!!
Posted by: marion | February 23, 2008 10:30 AM
i lv bratz dolls but it so sad i live in pakistan and there is no bratz dolls there.but i play games of bratz.
Posted by: nagina | September 21, 2008 1:48 AM
I think that just because people don't like bratz that they should not take them away. There is so much success in them and just because people are jealous they should not take them away. There is many kids out there that love Bratz and those Bratz put a big impact on kids...
Posted by: melissa | December 14, 2008 6:13 PM
i mongolia peapod
Posted by: sasha | February 8, 2009 3:29 AM
hi girls
Posted by: courtney | May 18, 2009 8:37 AM