Israel-based Elron Electronic Industries Ltd. announced its move into the internet and cellular field with a $600,000 convertible loan to Journeys Ltd., an Israeli MMO company developing a casual online multiplayer game.

Journeys is still a fledgling company, founded earlier this year by three entrepreneurs: Guy Bendov, one of the founders of Double Fusion specializing in in-game advertising, Sharon Priel, former Vice President of Technology of The Marker, an Israeli financial online and print publication, and Assaf Priel, one of the founders of Inkod-Hypera, an Israeli visual concept house.

We do know Journeys is a casual game designed for both gaming and non-gaming audiences; according to their media kit, it'll provide users with "adventures, social experiences and competitions through traveling in a virtual world, under their own terms." No other details as of yet on Journey's game plan (figuratively or literally); their site's still primarily a bare space, though they've got a developer blog started.