Acclaim has announced that its free-to-play fantasy MMO, 2Moons (which recently entered open beta) is now opening its virtual item shop. In a press release received by Worlds in Motion, Acclaim says it's signed up roughly half a million users who will now be able to use Acclaim Coins to purchase virtual goods and gameplay enhancements.

The store adds special items like a "Traveler's Backpack" that gives a player 50 more inventory slots, as well as potions, boosters, clothing and other character customizations. Acclaim says it plans to update the shop in the future with more new items like rideable mounts, guild-wide special effects, and more special outfits.

Acclaim's also kicking off the new store launch with "2Moons Killer Events” to give players a chance to earn double experience points to quickly level up and enter random drawings to win special prizes such as gaming hardware, enhanced weapons, and Acclaim Coins packages that can be used in any Acclaim game.

“2Moons has been a fantastic project that’s already proved Acclaim’s free-to-play model is what gamers all around the world have been waiting for. The number one request we got from the gamers who have been testing the game was to offer them more customization, so the item store will immediately help there,” said David Perry, director of the game.