We recently reported on how Toyota's Scion is helping kids learn about financing and fiscal responsibility in Whyville -- now, the car that just loves being virtual is launching a club in There.com, through a partnership between There parent Makena and virtual design studio Metaversatility.

According to Makena's press release, the latest in-world marketing campaign around the Scion involves "a large-scale, interconnected 'tower'" of the Scion xA, xB and tC car models that have been transformed into nightclubs -- users'll be able to explore the car's interior features via the ladders and walkways inside an "urbane and modern" party spot that features music, dance floors, fog effects and even a hot tub. Interactive kiosks will be available to users looking for more info about the Scion product and lifestyle.

"Club Scion is an excellent example of how There.com works closely with marketers to develop concepts that enable consumers to interact with products and brands in ways that have never been done in other mediums,"said Michael Wilson, Makena CEO. "We're well beyond banners and text ads. These are truly immersive marketing programs."