MTV's annual Video Music Awards, held this year on September 9th, are a huge event for the network, and this year they're taking the event to as many platforms as possible -- for example, simulcast on mobile phones with text message voting, and performances and polls online.

Of course, vMTV's getting in on the action, too -- MTV will create a virtual world specifically for the VMAs, available for free download from its VMA website. The world will recreate the various areas of the Palms Hotel's Fantasy Suites, including the basketball themed "Hardwood" suite, the glammed out "Pink Suite"and the crown jewel of the Palms, the incredible "Sky Villa," and MTV says it'll feature celebrity guests and in-world events in a week-long party leading up to the big show.