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Monday, August 20, 2007

Online World Atlas: Millsberry -- Pt. 1, Overview

[Each day, Worlds in Motion will be taking a closer look at individual virtual worlds. We'll start with a nuts-and-bolts overview, then move on to an in-depth tour, to be followed up with a conclusion-- all with the aim of bringing you all the essential info and details on each world in the rapidly-developing virtual landscape.]

This week, we take a look into Millsberry,, General Mills' teen and 'tween-targeted virtual world. Though it's been called an advergame, it still enjoys considerable popularity among the young set -- let's investigate, starting with an overview!

-Name: Millsberry

Company: General Mills

Established
: August 2004

Overview: While Millsberry is, as you might expect, plentiful in product placement, it's also a place where kids can, play minigames for currency (Millsbucks), explore various areas and learn about nutrition and exercise. Each character has five statistical attributes -- Fitness, Civics, Health, Intelligence and Hunger -- that can be affected and improved by in-game choices and participation levels.

-How it Works: Runs in the browser on Flash. While users create an avatar and click to explore different areas, the avatar itself doesn't walk in a 3D virtual environment (like Habbo or Nicktropolis). Most rooms have some interactive content, but it's strictly point and click the fixed areas.

Payment Method: Millsberry is completely free, without even a microtransactions element; users buy in-game items with the Millsbucks they earn from playing minigames.

Key Features
:
-Customizable navigation, where users can add their own shortcuts
-Good citizens are chosen weekly to be the "Citizen of the Week"
-Millsberry bank pays interest on users' Millsbucks deposits

Useful Links:
Millsberry FAQ
Millsberry Members' Club

[]
Posted by Leigh Alexander on August 20, 2007 3:54 PM |

Comments

i have a question How do you open the antique jewelry box i have the antique key but i dont know how to open it on millsberry?

i have a person on millsberry his username is bigrick306 ok i have been robbed by my sister her user name is moonmom because she helped me with my person so when i was doing good she robbed every thing i had she lives at 13973 peachtree avenue in ravenwood... do u thing u can pull up her password me plez help me i amm only 9

lol pop up lol

you guys are stupdi the head

i am hira4u come send me stuff i will send u bak sned me 5-10 stuff thx

i am a doop that is an idiot

I think that millsberry is great to play on and its becomeing very popular in my school.

u r a ugly man so stop talking about stuff o k>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>............................................

You all need to GROW UP! (except for a few of you!)
;)

What are you dowing today.

my wont work millsberry wont work on my computer help

you did not add my money up when I was playing. But I bet alot of people complained because of that and other reson. So therefore clubpenguin is probably the best sign up. Maybe if you get the money counting straight I'll probably come back

hey marissa you really need to chut ya mouth and stop talkin

YAH TRICK YAH, I LIKE YO SNEAKERS THOUGH!

Milssberry Rocks

so why is everyone complaining or yelling about somehthing? peaceful minds ppls peaceful minds....

i love mills berry.com oh ya remember i love<33333 it

theres no talking,u cant do much, no new games,u cant move your person arond. so boring!

hey hey oh

yah trick yah ,,,,

this game is so shit

go suck a mothers die cory who eva plays diz ! ITS SHIT yuu dnt do nothin but play the same games ova n ova again yuu cnt move yuur person omds yuu cnt really tlk to mate on eya its just shit whts da point of being a mebber on eya

yah trick yah ........

I really like your website

Sincerly,
Sharena Carter

hi

I hate millsberry it a shitty place shit shit shit It's not worth hell to play in and it's fricken idiotoic

I like the fact that I am on Millsberry, and I am a 59 year old woman. My grand kids got me hooked.

try user: emilybinhoki pass:breeny19

user emilybinhoki
pass breeny123

hi my name is makayla and I started a millsberry my favorite animals are horses,dogs, cats,and others... I have one sister and 15 freinds... my mom and dad just seperated so I am at my dads on saturday and sunday too. I have 4 grandmas and 3 grandpas. I will be gettin a horse. I am 9 years old.

hi guys i like millsberry to
can you send me stuff like really cool stuff. amd plz dont say bad words thanks.
username c12j13 god bless,

i want a lot of money what shold i do.

2323223

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