[Each day, Worlds in Motion will be taking a closer look at individual virtual worlds. We'll start with a nuts-and-bolts overview, then move on to an in-depth tour, to be followed up with a conclusion-- all with the aim of bringing you all the essential info and details on each world in the rapidly-developing virtual landscape.]
This week, we take a look into Millsberry,, General Mills' teen and 'tween-targeted virtual world. Though it's been called an advergame, it still enjoys considerable popularity among the young set -- let's investigate, starting with an overview!
Name: Millsberry
Company: General Mills
Established: August 2004
Overview: While Millsberry is, as you might expect, plentiful in product placement, it's also a place where kids can, play minigames for currency (Millsbucks), explore various areas and learn about nutrition and exercise. Each character has five statistical attributes -- Fitness, Civics, Health, Intelligence and Hunger -- that can be affected and improved by in-game choices and participation levels.
How it Works: Runs in the browser on Flash. While users create an avatar and click to explore different areas, the avatar itself doesn't walk in a 3D virtual environment (like Habbo or Nicktropolis). Most rooms have some interactive content, but it's strictly point and click the fixed areas.
Payment Method: Millsberry is completely free, without even a microtransactions element; users buy in-game items with the Millsbucks they earn from playing minigames.
Key Features:
-Customizable navigation, where users can add their own shortcuts
-Good citizens are chosen weekly to be the "Citizen of the Week"
-Millsberry bank pays interest on users' Millsbucks deposits
Useful Links:
Millsberry FAQ
Millsberry Members' Club
Comments (24)
i have a question How do you open the antique jewelry box i have the antique key but i dont know how to open it on millsberry?
Posted by Megan | November 7, 2007 5:49 PM
Posted on November 7, 2007 17:49
i have a person on millsberry his username is bigrick306 ok i have been robbed by my sister her user name is moonmom because she helped me with my person so when i was doing good she robbed every thing i had she lives at 13973 peachtree avenue in ravenwood... do u thing u can pull up her password me plez help me i amm only 9
Posted by Ricky | January 5, 2008 3:02 AM
Posted on January 5, 2008 03:02
lol pop up lol
Posted by eli | January 19, 2008 2:01 PM
Posted on January 19, 2008 14:01
you guys are stupdi the head
Posted by zack | January 27, 2008 12:44 PM
Posted on January 27, 2008 12:44
i am hira4u come send me stuff i will send u bak sned me 5-10 stuff thx
Posted by ghgh | February 1, 2008 4:59 PM
Posted on February 1, 2008 16:59
i am a doop that is an idiot
Posted by idiot6 | February 4, 2008 9:44 AM
Posted on February 4, 2008 09:44
I think that millsberry is great to play on and its becomeing very popular in my school.
Posted by Rosa tripley | February 6, 2008 11:37 AM
Posted on February 6, 2008 11:37
u r a ugly man so stop talking about stuff o k>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>............................................
Posted by sameer | February 9, 2008 2:28 PM
Posted on February 9, 2008 14:28
You all need to GROW UP! (except for a few of you!)
;)
Posted by Marissa | February 16, 2008 4:40 PM
Posted on February 16, 2008 16:40
What are you dowing today.
Posted by Emerica | February 19, 2008 6:17 AM
Posted on February 19, 2008 06:17
my wont work millsberry wont work on my computer help
Posted by sey | February 20, 2008 8:28 PM
Posted on February 20, 2008 20:28
you did not add my money up when I was playing. But I bet alot of people complained because of that and other reson. So therefore clubpenguin is probably the best sign up. Maybe if you get the money counting straight I'll probably come back
Posted by megan | February 21, 2008 7:05 AM
Posted on February 21, 2008 07:05
hey marissa you really need to chut ya mouth and stop talkin
Posted by megan | February 21, 2008 7:08 AM
Posted on February 21, 2008 07:08
hi
Posted by illona seagrist | February 23, 2008 4:00 PM
Posted on February 23, 2008 16:00
YAH TRICK YAH, I LIKE YO SNEAKERS THOUGH!
Posted by YAH TRICK YAH | February 27, 2008 2:05 PM
Posted on February 27, 2008 14:05
Milssberry Rocks
Posted by Rakeem_4_life | March 11, 2008 9:09 PM
Posted on March 11, 2008 21:09
so why is everyone complaining or yelling about somehthing? peaceful minds ppls peaceful minds....
Posted by Amy | March 14, 2008 4:59 PM
Posted on March 14, 2008 16:59
i love mills berry.com oh ya remember i love<33333 it
Posted by sophie | March 20, 2008 4:23 PM
Posted on March 20, 2008 16:23
theres no talking,u cant do much, no new games,u cant move your person arond. so boring!
Posted by gracie | March 24, 2008 12:20 PM
Posted on March 24, 2008 12:20
hey hey oh
Posted by monique | April 30, 2008 11:28 AM
Posted on April 30, 2008 11:28
yah trick yah ,,,,
this game is so shit
go suck a mothers die cory who eva plays diz ! ITS SHIT yuu dnt do nothin but play the same games ova n ova again yuu cnt move yuur person omds yuu cnt really tlk to mate on eya its just shit whts da point of being a mebber on eya
yah trick yah ........
Posted by fuck yuu | May 6, 2008 5:26 AM
Posted on May 6, 2008 05:26
I really like your website
Sincerly,
Sharena Carter
Posted by Share Carter | May 15, 2008 1:07 PM
Posted on May 15, 2008 13:07
hi
Posted by Anita_ak | June 4, 2008 7:48 AM
Posted on June 4, 2008 07:48
I hate millsberry it a shitty place shit shit shit It's not worth hell to play in and it's fricken idiotoic
Posted by Haley | July 9, 2008 6:11 PM
Posted on July 9, 2008 18:11