Marketing and tech agency Spunlogic is now offering custom analytics tools specifically for virtual worlds to its service offering, on the heels of its development of The Place to Meet, Crowne Plaza Hotels' island in Second Life.

Spunlogic now hopes to apply the analytics they developed for Crowne Plaza to a broader client base in a range of virtual worlds, to help marketers understand specifically how and where users are interacting in their virtual space (and how many there are), and assist them in optimizing their virtual branding opportunities.

"Marketers are pulling out of Second Life because they don't know how to effectively optimize their islands and advertising campaigns," said Dr. Melissa Read, Director of Behavioral Research at Spunlogic. "We provide sophisticated analytics tools to help our clients effectively measure their user engagement in-world in order to develop targeted marketing and branding strategies."