Entertainment media publisher 10tacle Studios Asia and MTV Asia have signed a cooperation agreement to create, brand and market an Asian online entertainment channel; users will be able to access MTV content via a "one-stop digital destination," which the companies say will provide online gaming, 3D virtual worlds, social networks and other dynamic digital content.
In an ongoing rollout, this online entertainment channel will see initial release in Singapore, Malaysia, Thailand, and the Philippines, with additional countries following over the next six months. In their press release, the companies say they'll use microtransactions, sponsorship, e-commerce and advertising as revenue streams typical to the Asian online games market.
“The 10tacle Studios and MTV partnership is a milestone for MTV Networks in strengthening our online gaming, entertainment and lifestyle offering to our audience in Asia. It is anticipated with tremendous synergies between MTV’s branded content and 10tacle Studios’ technology, as well as, the ability to create completely new multi-platform interactive experiences engaging MTV’s audience across the region”, said Robert Kim, senior director of digital media at MTV Networks Asia.
“10T Asia has redefined itself from a traditional games and production business by spearheading 10tacle Studios’ international online entertainment and lifestyle strategy. This close collaboration with MTV opens up incredibly exciting opportunities in the interactive digital media space through the convergence of on-air and online media platforms”, says Aroon Tan, CEO of 10tacle Studios Asia.
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