Kaneva has launched a free in-world casual game called Dance Party 3D. They describe it as a social experience, a multiplayer dance game with dance battles, competition and a build-your-own-nightclub feature. Interestingly, Kaneva claims the number of users Dance Party 3D can support for gameplay and socializing is unlimited.

It also promises over 55 million possible options for avatar customizability, with new fashions available daily. Avatars teleport into one of the two new Kaneva clubs created to feature the game, or into one of the of Dance Party 3D Clubs created by Kaneva members. Once inside a Dance Party 3D club, players step onto the dance floor to start battling other players -- or, they can simply watch, chat with others and cheer on their friends.

User-created establishments, where users design the club layout and DJ their own music, can move up the leaderboards based on ratings from other users

Additionally, Kaneva’s also selling a series of four "collector" game cards in retail outlets in $10 and $25 denominations. The cards can be redeemed for immediate access to the game and unlock extra virtual dance gear exclusive to the cards and, in the $25 denomination, bonus credits that can be used to buy more virtual items in Kaneva.

Kaneva’s Dance Party 3D is free to join and play. It’s the first game to support an unlimited number of players for game play and socializing, along with the added ability to explore a growing 3D world with thousands of virtual homes and hangouts. ribe

“Kaneva’s 3D virtual world is full of fun, friends and exciting entertainment,” said Christopher Klaus, founder and CEO of Kaneva. “Today’s launch of Dance Party 3D is an expansion of our community’s love to connect, dance, compete, share music and build cool clubs.”