Warner Bros. has announced it plans to launch T-Works, a comprehensive online environment based on its animated properties like Looney Tunes, Hanna-Barbera and DC Comics characters. The ad-supported website will let users watch video, play games, customize avatars and explore a virtual world, which WB says is "tied to a user rewards system."

T-Works will also give fans tools for self-expression and personalization in order to “brand” their digital lives; In its press release, Warner Bros. describes a "grab-and-go" capability which enables fans to incorporate a custom avatar not only into the T-Works world, but into other environments like MySpace and Facebook.

Warner Bros. Animation is in development with Studio 2.0, the original programming digital production arm of the Warner Bros. Television Group, on two projects: an untitled Batman short-form series and an untitled project based on The Wizard of Oz, both of which will debut exclusively on T-Works with more details to be announced in the future.

In addition to the video channel, games channel and portable widgets, WB says the T-Works virtual worlds will let users interact with each other and assume a cartoon identity based on existing characters--they can play, chat and create a personal cartoon home complete with furniture, art, pets and more from Warner Bros. Entertainment’s animation asset library.

“T-Works will offer original entertainment content, social interaction and an intimacy with our beloved and iconic characters like never before in an environment that’s safe and appropriate for all ages,” said Lisa Judson, President, Warner Bros. Animation. “People have literally grown up with Bugs Bunny, Daffy Duck, the Flintstones and Scooby-Doo, and we’re building an innovative, creative, cutting-edge home where people of all ages can interact and play with our characters in a compelling entertainment environment.”