One of the more exciting things about the 2007 Virtual Worlds Forum in Europe is that new entrants to the virtual world space appear so innovative and promising. A new industry with birth plenty of new ideas, but it's encouraging to see solid new additions.

We've been watching Dr. Barbara "Babsi" Lippe's Papermint for some time, and now Avaloop's demoed the Papermint Online Society at the Forum, according to Tech Digest. The company says Papermint is based on social interaction, emphasizing different ways of social relations and incorporating various profile codes to identify and customize different personalities and the ways players interact with others.

"The core gameplay thus represents the translation of the principles of human perception into a ground-breaking electronic medium," explains the company on its official website. Moreover, it's an interesting graphical marriage, featuring cartoonish 2D avatars against the backdrop of a 3D world. It'll allow you to dress and customize your home and avatar, and will feature in-game ads tucked into the Papermint environment so as not to be intrusive.

[Via TechDigest]