Entropia Universe's Club NEVERDIE, which recently made the Guinness Book of World Records for the most expensive virtual item bought ($100,000) is set to host the 2008 Massive Multiplayer Online World Championships, beginning Friday, November 23, 2008 with the finals closing the tournament on Sunday, December 16, 2008 in Miami, Florida.

The event is a first person shooting tournament that involves hunting monsters in the asteroid biodomes of Entropia's Calypso world, and players will compete for a two-part prize package: first, an optional all-expenses paid trip to the Florida competition, where the winner will be filmed for -- get this -- a reality TV show hosted by Club NEVERDIE owner Jon Jacobs (a reality show about a virtual entrepreneur? How's that for crossover?). Second, the winner will get $20,000 worth of Entropia land, for which the owner can charge other players mining fees and taxes, so theoretically the winner can continue to earn monthly cash for their prize. Highlights of the event will be broadcast on Spike TV’s Game Head.

Said Jacobs, "The 2007 MMOWC was a tremendous success and we hope that the second time around is just as successful, if not even better. What makes the MMOWC truly unique and different from others is that gamers can compete without ever having to leave their home, whereas traditional video game tournaments involve competing in arenas. We give finalists the option of being flown to Miami to compete.”