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Wednesday, October 10, 2007

CosmoGirl Goes Virtual With There.com

-Makena Technologies has announced a partnership with the CosmoGirl magazine to extend the U.S. teen publication into its There virtual world, creating the CosmoGirl Village set to open on November 20th.

It will be located along a coastal area in There.com, where members will be able to enjoy dance parties, fashion shows, spa makeovers, photo booths, live events, rich media and shopping for virtual and real-world clothing and accessories. Extending a teen magazine into an online world makes sense, considering recent reports like eMarketer's, which found that, of 34.3 million kid and teen Internet users in the U.S., 24 percent will use virtual worlds at least once a month this year, a number eMarketer expects to rise to 53 percent by 2011.

“CosmoGIRL! is an ideal fit with There.com’s user demographics, since teen girls are an important segment of our members,” said Michael Wilson, CEO of Makena Technologies. “There.com is all about fashion, socialization and shared activities, which aligns perfectly with the main interests of CosmoGIRL!’s readers.”

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Posted by Leigh Alexander on October 10, 2007 8:33 AM |

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