From the Philippine Inquirer, some more details about the BBC's Adventure Rock. Notably, it will be free to play without advertising, comparable, says the article, to Club Penguin's model -- no pay-for-goods, and therefore there would probably be a small subscription fee to access premium content.

"Club Penguin has taken a firm stand and will not include any advertising or subtle cross-marketing opportunities," Club Penguin communications director Kate Mason said in an interview with MIPCOM News. "There's a coffee shop begging to be a Starbucks, but that will never happen," she added.

Adventure Rock, still in beta and slated for an end-of-year launch, will let children play in a virtual landscape, and the dance routines they invent could end up being danced or sung live by a group in a BBC studio. It's the broadcaster's effort to integrate virtual worlds with its children's programming, Nicktropolis-style.

[Via Philippine Inquirer]