[*NEW*: Game Developer Conference 2010's Social/Online Games Summit (March 9th-10th) is open for registration, with 3 tracks of top social game content planned.]

« Advertising For Kids: Are They Ready? | Main | Urbaniacs Partners With PlaySpan's In-Game Commerce Network »

Tuesday, October 16, 2007

NPD Group: More Kids Playing Free Online Games

-A new NPD survey titled "Kids & Gaming" found that kids of all ages in the United States are spending more time playing video games today than they did one year ago. According to the NPD Group, this trend is particularly pronounced for online game play.

According to the report, PCs are the dominant platform for kids playing games in all age groups. The survey also found that the average child starts to use a PC for gaming by the age of 6 and continuing on to age 17, making it the platform used for kids' gaming for the most years.

The survey found that half of all kid gamers are "light users," clocking five hours a week or less, with the other half of the respondents comprised of medium, heavy or "super" users, at 6 to 16 more hours per week. The survey also found that more boys play video game consoles, while girls are more likely to play on PCs, cell phones and kid-oriented gaming products. Additionally, the report indicates that girls seem to "fall off the gaming wagon" later in life, while more boys move on from kid-focused gaming into console use.

Other statistics in the report focused on online games; kids ages 2 to 17 play games online 39 percent of the time, with the average time spent playing online statistically higher among females, kids 15 to 17, and the "super users", at least until the girls get older and their rate of play begins to decline.

Moreover, the survey found that 91 percent of online gaming among kids ages 2 to 17 is free; of the 9 percent that pay to play, these kids are more likely to hail from higher income households. In addition, the likelihood of a child to pay for games increases along with the child's age and time spent on gaming.

[]
Posted by Leigh Alexander on October 16, 2007 2:52 PM |

Post a comment


If you enjoy reading GameSetWatch.com, you might also want to check out these CMP Game Group sites:

Gamasutra (the 'art and business of games'.)

Game Career Guide (for student game developers.)

Indie Games (for independent game players/developers.)

Finger Gaming (news, reviews, and analysis on iPhone and iPod Touch games.)

GamerBytes (for the latest console digital download news.)

Worlds In Motion (discussing the business of online worlds.)

Weekly Archive

WorldsInMotion.biz [Twitter / RSS feed] discusses the business of connected games - from social gaming through free to play games to core MMOs and beyond - and is created by the folks behind:



Copyright © 2008 Think Services