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Thursday, October 25, 2007

Outspark Announces Official Launch

-Outspark, a new publisher of free, community-based online games, has announced its official corporate launch. It's primarily aimed at supporting independent developers, giving them the opportunity to contribute to and benefit from the company's "virtual playground community," where they can nurture homegrown properties into online game experiences with Outspark's support, as the company says it's pursuing a diverse, accessible lineup of titles.

Outspark is led by founder and CEO Susan Choe, previously COO of NHN USA and international director of Yahoo! Games. Also on the team is Nick Foster, as chief studio officer, former CTO of Starz Media and head of global FX for DreamWorks Animation. Other Outspark team members come from Blizzard, Nexon, Electronic Arts, Webzen and Yahoo!.

We first heard of Outspark when the MMORPG Fiesta entered open beta, and the company says it will offer a variety of genres, including fantasy role-playing, and advanced casual games like sports and racing, where players can meet, socialize, and have fun with friends old and new. The company’s second game, fantasy MMORPG Secret of the Solstice, is currently in closed beta.

Outspark games are free to play, but players can purchase items to customize their characters through an online store. The items, things like clothing and pets, are unique to each game. Outspark adds that its content changes on a daily basis with the aim of driving community engagement.

Said Foster, “The future of online entertainment lies in the type of immersive games and enchanting communities Outspark is building. We believe that our titles will help the online entertainment industry evolve, making it easier for media companies to establish a gaming presence online by offering them a complete platform that’s easy to use and monetize.”

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Posted by Leigh Alexander on October 25, 2007 10:31 AM |

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