Internet payment company Paynova has expanded its payment service specifically for online games and worlds. Its first partner for the launch of its new services will be MindArk, who will integrate the Paynova services into Entropia Universe, according to the company's press release.

The announcement represents an extension of an existing partnership between MindArk and Paynova. Entropia Universe already offers Paynova payment options, but they will now have more choices -- Entropia's users can pay via debit card, Internet bank, and a number of local payment methods in Sweden, and at the same time, Paynova's One2One additional service will be implemented, which is aimed at streamlining participant payments both when entering and within Entropia.

The One2One service supports both subscription and "pay-per-component" transactions, so that users of Entropia or other online worlds that support it can make both kinds of payments using the same payment service in-game or out of it.

"Being able to accept payments over the Internet is a prerequisite for our entire business. Paynova has supplied us with a stable, secure payment service for a number of years. It's great that we can now expand the cooperation with more payment methods and new functions. Paynova also gives us the option of accepting more payment methods as they become available without the need for further development from our side," says Carl Uggla, chief marketing officer at MindArk.