Toy company Playhut has thrown its hat into the kids' virtual worlds ring with the launch of GoLive2.com Kraze, which is actually a single brand name for two kids' spaces. One, Zynia, is home to the Mystikats Kutties (though it remains to be seen exactly what sort of Kuttie a Mystikat is), and is targeted at girls, while the other, Onimech, is populated by Wowbots, and is targeted at boys -- though the site stresses that both worlds are open to everyone.

There's not much info available on the site yet, but the About page explains that in Zynia and Onimech, kids can do essentially what you'd expect them to be able to do in a virtual world -- play games, chat with friends, send e-cards, dress up avatars and collect coins to funish a virtual room, spaceship or garden.

The social interaction requires a parental permission slip, and it's unsurprising that the area geared for parental information is the most thoroughly set up on the Playhut site so far, explaining what it is their kids will be doing in the worlds and how it is kept secure. And judging by the picture on the parents' page, Mystikat Kutties seem to be neither kats nor kutties, but girls that look a little bit like Bratz.

"As a parent, I wanted to create an online world where my children could have the freedom to express their personal style, connect with classmates and make new friends in a safe and fun environment," stated Brian Zheng, CEO. "By designing a virtual world that celebrates childhood through events like our Halloween party, yet protects children from online dangers, GoLive2 accomplishes just that."