Turner Broadcasting's Products Group has signed a one-year deal with Kaneva to extend its entertainment properties into virtual worlds, reports Online Media Daily. Each Turner Web property will have its own space within Kaneva, and video players will broadcast Turner content.

Under the terms of the agreement, Turner will get access to Kaneva's technology, enabling it to use and create its own Kaneva spaces. "Through this opportunity, we hope to leverage the Kaneva platform to explore how users interact with our brands in a virtual world," said Blake Lewin, vice president for TBS Inc.'s New Products Group. "

"Turner is an ideal flagship media partner for Kaneva," said Christopher Klaus, founder and CEO of Kaneva. "Turner's high-quality programming and credibility is synergistic with our unique focus on delivering entertainment to the masses inside a virtual world. As a result of this partnership, we will provide entirely new ways for audiences to watch, participate and interact around their favorite TV programming."

[Via Online Media Daily]