Urbaniacs, a social avatar site which lets users build, play with and share virtual heroes, has announced it has partnered with new in-game commerce network PlaySpan for online transactions. Through the partnership, PlaySpan will be the network by which Urbaniac's users can trade virtual items and "Urbos," the virtual currency of the Urbaniac community.

PlaySpan announced a $6.5 million VC investment earlier this year, and is hoping to grab an advantageous spot in the virtual goods and RMT market. The company says its microtransactions and in-game exchange network is designed to team with publishers looking to integrate commerce into their games. When it made the investment announcement, PlaySpan said it had already signed up 7 MMOs; it's unclear if Urbaniacs (which isn't an MMO) is one of those seven partnerships.

"We're really excited about our partnership with PlaySpan and its technology platform. Gamers love to trade, and we’re thrilled that the Urbaniacs Community will have the PlaySpan commerce network,” said Josh Fisher, Co-founder of Urbaniacs.

“Urbaniacs is a constantly evolving virtual world with a unique blend of interactive entertainment and online gaming,” said Karl Mehta, Co-Founder & CEO, PlaySpan Inc. “Our technology will enable Urbaniacs users to experience an in-game community and commerce network integrated within their Urbanville world.”