Cookie Jar Entertainment has announced that an online RPG world based on its animated television series Magi-Nation, which currently airs Kids’ WB on the CW and CBC (Canada), will enter beta testing in December,

Cookie Jar says its entertainment strategy involves "reaching kids wherever they are, be it via through television, consumer products or online worlds." The online RPG, called Magi-Nation: Battle for the Moonlands is a free-to-play, web-based game that incorporates a micropayment model. Additionally, the company says "consumer products" will also be integrated into the online world starting in 2008.

The TV show follows the adventures of 15-year-old Tony Jones, an average teen from Earth who finds himself transported to the magical world of Magi-Nation, where friends and creatures join him to solve riddles, battle evil and discover the secrets hidden in each region of the Moonlands.

Kenneth Locker, SVP of digital media for Cookie Jar, said, “We are thrilled to be working on such an ambitious undertaking as Magi-Nation: Battle for the Moonlands and can’t wait to bring the Magi-Nation online entertainment package to our fans. Our young viewers are extremely Internet-savvy and routinely monitor their TV shows online. With this project we will extend that connection and enable players to have a fully interactive experience with their favorite characters in one of their favorite worlds.”