Disney's apparently pleased with how things are going with Toontown, Pirates of the Caribbean Online, Club Penguin and its other web media properties, as it seems a new virtual world property is in the works. The San Fernando Valley Business Journal is reporting the company is eyeing a 2008 launch for a virtual world site based on the Disney/Pixar film Cars according to Disney president and CEO Robert Iger, speaking at the Sanford C. Bernstein & Co. Long View Conference recently.
According to the article, Iger says Disney is going to invest “substantially” in online media extensions and virtual worlds over the next few years, citing their potential and the way they fit with the growth of consumer home computing for entertainment.
Iger explained young fans of the popular Cars characters would enjoy continuing their relationship with the film through online worlds, rather than waiting for a film sequel -- as a side effect, dynamic virtual worlds can keep the characters and their world continually present-tense and relevant to their audience. “You can live with and act with Lightning McQueen for years to come,” Iger said.
Comments (3)
when will the virtual world come out??????
Posted by Andrey | December 14, 2007 9:39 PM
Posted on December 14, 2007 21:39
I'd much rather have Disney's Virtual Magic Kingdom stay open than have this game introduced.
Posted by Scott | April 11, 2008 5:46 PM
Posted on April 11, 2008 17:46
thank you for opening a virtual cars world. when will it come out? when will vfk open ? why do you have to pay for some of them? please dont close vmk. i am a big fan of disney
Posted by george | May 7, 2008 3:09 PM
Posted on May 7, 2008 15:09