C21 Media is reporting that Disney's getting set for a British version of Club Penguin to roll out by the middle of next year. Right now, the company is focusing its recruitment efforts on Brighton, England, the seat of its first localized version of the Club Penguin service.

Apparently, new hires will take a trip to Kelowna, British Columbia, the original Club Penguin HQ, for hands-on training prior to the UK launch. Disney famously picked up the successful kids' world earlier this year in a deal that may turn out to be worth up to $700 million.

Said senior VP of Disney's Internet Group Cindy Rose, "Club Penguin has already attracted a significant audience in the UK with its North American service, but we believe there is a real demand in this market for a safe online community destination for children that has local relevance," said Walt Disney Internet Group."