MasterPieces Puzzle Company has taken the plunge by bringing Hidden City Games' horse-themed Bella Sara trading cards into a virtual world for girls, part of a multi-pronged extension for the brand, which features pictures of horses and positive messages for girls on trading cards.
Now, each card adds a code to unlock a virtual version of the pictured horse at the Bella Sara website, and kids can also play minigames, read info and look at pictures of the Bella Sara horses and unicorns. The company explains that Bella Sara was developed by Danish social worker Gitte Odder Braendgaard to encourage young girls to express their feelings and build self-esteem.
MasterPieces CEO David Rolls said, "The positive themes and eye-catching imagery featured throughout Bella Sara trading cards and online world for girls are a perfect fit with MasterPieces' commitment to create products that enhance children's lives, and Bella Sara provides an appealing opportunity for us to move seamlessly into the girls' craft activity market with an established brand. MasterPieces is passionate about the message and obligation we have to little girls. It is exciting to see we have retail partners who feel the same way."
Comments (5)
its cool
Posted by justin | November 7, 2007 9:53 PM
Posted on November 7, 2007 21:53
I like bella sara its cool
Posted by Jack | November 7, 2007 9:56 PM
Posted on November 7, 2007 21:56
i like horses and do you have eny horses i do i have cards my hoses names are bella and charly thay are butfull horses
Posted by caseymharvey | March 9, 2008 5:01 PM
Posted on March 9, 2008 17:01
Bella Sara made a RARE card called Zephyros. This card was only avalible at TOYS R US during November of 07. This card is a foil card(shiny card). Zephyros came in the Bella Sara collectors tin and I was able to get my hands on one.
Posted by Follow the fire | April 12, 2008 6:30 PM
Posted on April 12, 2008 18:30
This card was also avalibe at Wallmart. TO BAD YOU DIDN'T GET ONE! HAHAHA!!!
Posted by Follow the fire | April 12, 2008 6:34 PM
Posted on April 12, 2008 18:34