MTV Networks, cosmetic and beauty company Elizabeth Arden and Ford model management agency have announced they are launching a campaign to find the world's first-ever "virtual supermodel." The three brands will scour MTV's virtual worlds to find an avatar who'll be the virtual face of Mariah Carey's new "M" fragrance in MTV's Virtual Hills, the virtual world based on MTV's The Hills TV property.

The campaign kicks off November 19th, when viewers can go to the model search landing page to create an avatar for the competition. Participants will also be able to meet in-world with a roster of Ford Models' experts who will provide beauty and styling tips for the contestants that they can also use on their real looks outside the virutal world.

Contestants also get a virtual bottle of the Mariah Carey fragrance -- complete with a spray animation -- and a virtual Ford Models portfolio book to carry throughout the virtual world. Ford Models' branded digital video, offering more fashion tips, will also be available for 24-hour a day viewing content containing similar fashion and beauty insights will also be available 24 hours a day for viewing -- just in case you can't get enough fashion tips.

As part of the campaign, a series of events in early January will ask digital models to show off their virtual acting capabilities by posing with the bottle and acting out a commercial for the fragrance. They will also be asked to walk a virtual runway and compete in a virtual dance contest. Representatives from Ford Models, Elizabeth Arden and MTV will conduct the judging.

The avatar who comes out on top among three finalists will become Ford Models' "first-ever virtual world model", the fresh new face of a marketing campaign for MTV's virtual worlds, and the star of a :30-second Elizabeth Arden/MTV co-branded spot.

MTV Networks music and logo group VP of digital music Courtney Holt said, "Our viewers are accustomed to expressing personal style in all facets of their lives, and that extends to their virtual world personas as well. With Elizabeth Arden and Ford Models, we're tapping into their twin drivers of fashion and beauty and creating a social campaign where they can seek status and project a confident sense of self with others."