Online entertainment studio Pileated Pictures has announced it's the developer behind Hasbro's recently-announced virtual world based on their line of Littlest Pet Shop toys. The Pileated team built and is maintaining the entire virtual world app for Hasbro, titled Littlest Pet Shop VIPs (virtual interactive pets).

Pileated Pictures president and CEO Michael E. Levine commented, "Littlest Pet Shop VIPs shows our commitment to browser-based virtual worlds. Hasbro’s support and collaborative spirit allowed us to make a ‘next-generation’ product and we look forward to expanding Littlest Pet Shop VIPs in the months to come."