There.com creator Makena Technologies has announced that Scion has extended the marketing campaign it began in There earlier this year with Club Scion by several months. This time, the campaign is focusing on user-generated content by allowing There users to create and submit their own decorative designs for Club Scion's exterior. The submitted displays will be rotated regularly, allowing an opportunity to showcase many different member designs.

Makena partner Trilogy Studios, who originally designed the drivable Scion cars that also appear in There, is also on board for the next leg of Scion's campaign, and the company says that the ability to customize the in-world Scions and compete will also be integrated. Trilogy also worked with MTV's Virtual Pimp My Ride world based on the network's car-customizing TV property.

Makena CEO Michael Wilson commented, “This initiative provides any of our members with the ability to paint a huge Scion car, and really let their creativity shine. Club Scion is about 100 feet high -- we can’t wait to see what our members do with that large of a canvas. Our virtual world is largely built around user-generated content, and this campaign allows our members to create unique items and contribute to Scion’s brand with their own personalized creations. At the same time, Scion gets consumers closely engaging with their brand in a much more hands-on manner than they could through any other marketing channel.”