Online entertainment company Sparkplay Media has appointed Rick Senat, formerly of Warner Bros., to its advisory board. Senat spent 25 years with Warner, during which he headed European business and legal affairs -- including the acquisition of the rights to all of J.K. Rowling's Harry Potter books. Also under his umbrella was the company's diversification into consumer products and international theatres.

Sparkplay CEO Matt Mihaly commented, "Rick brings with him a tremendous wealth of entertainment experience and an invaluable understanding of the dynamics of the media business. We expect his knowledge and sense of perspective to prove a considerable asset as we strive to build Sparkplay into a truly world-class media company."

Sparkplay's first property, Earth Eternal, is scheduled for a 2008 launch.