Big Stage, a new internet media company, has announced that Chuck Huebner, former head of worldwide studios at Activision, has joined the company as its president and chief executive officer. The company's technology allows users to create and personalize a 3D avatar of themselves that can be integrated into movie scenes, TV shows, video games, virtual worlds, user generated content and other media. It's planning to launch to consumers in 2008.

Prior to his work with Activision, Huebner was president and CEO of Hasbro hobby and game subsidiary Wizards of the Coast. He's also held senior management roles with Coca Cola -- he led a $2 billion restructuring of the Coca-Cola Japan bottling system, as well as new business acquisition and development. Additionally, Huebner co-founded ERS International, a retail technology platform that went public in 1992.

Says Huebner, "As a revolutionary global media company, Big Stage will redefine how consumers experience entertainment. I have never seen a company or a technology that I believe has the potential that Big Stage does. It is a testament to the founders and tech team that they had the vision and the wherewithal to bring the company to this point and I look forward to leading us further along the path to success.”