German company Zweitgeist GmbH has introduced an avatar-based social program it calls Weblins. Users register, install the software and then create a profile and avatar, and can "adopt" websites and discuss them in proprietary forums. The Weblins site is currently very bare-bones -- hopefully it'll soon provide a more detailed FAQ -- but it describes itself:

Weblins is a forum that can be created for any webpage on the internet. A user would come on the site and type in the URL of the webpage he wants to discuss. If this website if found in the database, then he would go to a forum page that is dedicated to that webpage. If it is not then a script on our website would go out and make sure that that webpage exists. If it exists, then the website would hash it, giving it a unique identifier. Once this is done the owner would be given the option of adopting this web address. A weblins guardian would be able to manage the forum. They could also say that they don't want to own the site. In this case this weblin would now be an orphan. To own a website you must be signed in.

"One can just as easily roam the Net as a polar bear or as a fairy from an online role-playing game," says the company's statement. Polar bears and fairies, huh?