Multiplayer Online Games Directory has coverage of the Consumer Technology Innovations event, which zeroed in on the issues that developers face in meeting the needs of today's consumer, and Yahoo!'s Vince Broady, Atom Films' Scott Roesch, and Disney Online executive vice president and managing director Paul Yanover. They discussed content integration within advertising and Web 2.0 concepts, both of which look like they're here to stay, and Roesch wondered how everyone can keep up and stay relevant against a brand like Club Penguin. Said Disney's Yanover:

As tumultuous as sorting through the business of online entertainment can be right now, what might the future hold? Yanover foresees an explosion of virtual worlds and massively multiplayer online games, while developers and investors will try to "crack the code" for paid content. Roesch agreed, adding that the on-demand experience for premium information is also a part of the future. Broady stated he's watchful for the company that can merge advertising with content seamlessly.

Based on the sum of the panelists' conjecture, the future of Web 2.0 will belong to those companies that can innovate quickly. Producing interactive and social networking-friendly content that's tailored to their individual customers' unique needs will also be key. The content will also have to be supported by non-intrusive and perfectly adapted advertising. To say the least, that is an enormous challenge worthy of any company.

[MPOGD.com - Decoding the Connected Consumer]