Neat holiday tale from the BBC news about a Second Life apparel store and how the holiday shopping rush happens in-world, too. Just as retailers market, prepare and decorate for the booming shopping season in the real world, they do so in the virtual space, also. From the article:

"Megg Andrews is one content creator who through her avatar Megg Demina has developed a reputation for designing outrageous hats, which she sells in malls all around the virtual world including from her flagship shop Chapeau Tres Mignon.

She says sales in the week her winter collection launched this month matched those for the entire year as Second Life festive fun seekers and bargain-hunters flocked to her shop.

This is largely thanks to a range of stylish ice skates she designed for adroit avatars wishing to figure eight around the ice rink she paid to have built in front of her shop.

"There is a big market for everything Christmas related," enthuses Megg, who is a real life stylist and part-time lecturer at the London College of Fashion."

It's a thorough and salient rundown of the nuts and bolts of the virtual holiday economy, and worth a look!