We recently reported on the ways California-based Pure Verticals is aiming to monetize user-generated content, giving individual users more control over the ad display method and the substance of the ads themselves that can be run alongside or integrated with their own content. When it comes to UGC, monetizing it is one hot topic -- moderating it is the other.

A San Francisco company called Keibi Technologies believes it has a solution for moderating and classifying UGC, with a subscription-based software "Moderation Suite" capable of analyzing images, animation, text and videos to identify content that violates a publisher's specific terms of service so that it can be moderated.

It incorporates prior content decisions the more it is used, with the aim of improving its scoring performance over time (sounds like Google's image labeler). Solutions like these are sure to become more prevalent as the industry continues to mull the big questions of enforcing behavior standards versus encouraging complete user freedom -- therefore a solution that publishers can customize to their own definition of problem content is a promising idea.

Said Paul Remer, Keibi CEO, "Keibi's holistic UGC classification and moderation solutions deliver significant value over point solutions that simply use an image grader or text dictionary. Keibi looks at a variety of signals that indicate potential violations, including behavioral patterns and correlations across multiple content types and users, in order to more accurately identify problem content."