Viacom has formed an ad group called Digital Fusion, which will design customized cross-media campaigns for MTV's many digital properties, focusing on emerging online media, social networking and virtual worlds.

According to AdWeek, Jason Witt, former MTVN global digital media senior vice president, will head Digital Fusion, and the group will develop ad campaigns across all of the company's web properties. Reportedly they'll continue maxing the customizability angle, emphasizing non-standard features.

"Our marketing partners want solutions that take full advantage of our greatest strength, creating innovative and engaging content," an official told AdWeek. "Digital Fusion will empower marketers to further tap into our iconic brands, and access customized digital marketing solutions with the same ingenuity and inventiveness as our music, entertainment, comedy and pop culture content."

[Via AdWeek]