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Wednesday, December 12, 2007

NCsoft Launches In-Game Ads For Dungeon Runners

-NCsoft Europe has announced the release of its second content update for its free-to-play multiplayer online game, Dungeon Runners. Called Chunk 2, the update adds in-game advertising for non-members, more bank space for members and item trading, along with game balance refinements that include loot access and combat adjustments.

NCsoft, which recently announced it would be adding the advertising support through a partnership with in-game advertising agency Double Fusion, says the in-game advertising will help fund future development of the massively multiplayer online game and keep it free for players. The in-game advertising will be visible to non-members in loading screens, and in a banner that sits on top of the game window during play. Subscribers can avoid the advertising altogether.

Because of the ad support, free players will be able to access dungeons and valuable items they haven't been able to access thus far. Non-members will also have another page of bank slots to store more items. Through the new trade system, all players can now swap items amongst themselves (not including gold).

NCsoft producer and Dungeon Runners lead programmer Stephen Nichols said, “Chunk 2 unlocks an enormous amount of playable content for non-members that they didn’t have access to before thanks to the addition of in-game advertising. Our non-member players are very happy they can now use what was previously members-only loot, and our members are really excited about receiving additional bank slots to hold their items. These changes, plus our new secure trade system, make this update a win-win for everyone!”

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Posted by Leigh Alexander on December 12, 2007 11:48 AM |

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