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Nexon America Extends Retailer Co-Promotion Partnerships

-We recently reported on the partnership between Nexon America and retailer 7-11, through which the store would carry Nexon Game Cards and in turn have a virtual outpost inside MapleStory. Apparently Nexon will do the same with Best Buy, CVS and Duane Reade, along with Target, which has been carrying Nexon cards for some time.

Nexon says it will feature themed quests to co-promote both the availability of the Game Cards in those real-world stores along with the retailer itself. The special quests will prompt users to visit the in-game chains to earn a virtual Nexon Game Card, which will provide Maple Points.

John H. Chi, Nexon America president and CEO, said, "We're now able to provide a new and unique avenue for major businesses to reach consumers. Nexon creates the exclusive, branded content, retailers receive a powerful, direct line of communication and our players get a new, rewarding gameplay experience. High visibility through new content and interactive rewards makes it a win for everyone!"

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