Fashion branding is a big draw for young people in online social spaces, and the R. Lilly Tuckerwear company has launched a virtual world called The Fashion Fantasy Game, which aims to teach business to 'tweens and teens through a fashion world simulation that lets users design and sell girls' clothes or own a clothing store. It's a bit of the departure from the usual dress-up-doll thematics of online worlds targeted at girls, and actually delves into the business of the fashion industry.

Users earn rankings from other players and by participating in competitions. Players start with a "Fashion Buckz" account, thereby continuing the trend of pluralizing everything aimed at young girls with a letter "z", and users can manage the Buckz to make real estate purchases, manufacture goods and promote their designs. Kids can rank their friends or buy designs from them, and compete together.

Founder and creator Nancy Ganz, who developed the Body Slimmers by Nancy Ganz shapewear line, said, "The idea behind this fashion game is to give girls a sense of accomplishment and a way to feel good about themselves, from the inside out." No word if the avatars can wear Body Slimmers to feel good about themselves.