Server-based game publisher and developer Trion World Network has announced the hiring of former Xfire marketing head Frederic Descamps as senior director of worldwide marketing, supporting the company's global publishing efforts and rolling out European operations.

At Trion, Descamps will also spearhead core online marketing responsibilities, which will include maximizing Trion’s next-generation social network platform.

In his four years at Xfire, Descamps executed various online marketing campaigns for brands including Blizzard, Cadbury Stride, EA, Fox, Intel, Pepsi and Unilever and according to the announcement, helped grow the company’s user base to more than 8.5 million.

Trion World Network is led by former EA global online VP Lars Buttler and Might and Magic creator Jon Van Caneghem. Earlier this year, the company announced a partnership with Hewlett Packard to develop the technology infrastructure for a dynamic, multi-platform content delivery system, and raised 30 million dollars in investments for their endeavors.

Most recently, the company opened a new studio in San Diego, and confirmed to Gamasutra in an interview that it has a server-based MMO game title in development in its Redwood City studio.

Peter Matiss, vice president, marketing and sales said, "We are excited to have Frederic join the senior ranks of Trion’s marketing team. His hands-on experience implementing highly successful online marketing campaigns and his deep understanding of growing online communities provides Trion with the right expertise to launch our groundbreaking new capabilities and content on a global scale.”