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Tuesday, December 11, 2007

Xbox Vet Fries Launches Custom Toy Company FigurePrints

-Here's an interesting reversal of the "real items, virtual goods" phenomenon -- former Microsoft Game Studios vice president Ed Fries and World of Warcraft developer Blizzard have partnered to announce the official launch of FigurePrints, a premium service that allows WoW's claimed 9 million subscribers to create 3D statues of their in-game characters.

Fries left Microsoft in 2004 after helping to launch the original Xbox and was instrumental in overseeing a number of Microsoft Game Studios hits including Halo, Age of Empires, Mech Assault, Crimson Skies and Project Gotham Racing.

Purchasers of the recently-announced Dell PS M1730 World of Warcraft edition notebook computer will receive a "golden ticket" which will allow them to print a World of Warcraft FigurePrints character at no charge.

Said Fries, “For the first time, we are taking this new technology and using it to bring objects out of a virtual world and into the real world through 3D printing. We are turning the actual characters that gamers play into something that is tangible and physical, no longer just online, and frankly we just think that is really cool.”

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Posted by Leigh Alexander on December 11, 2007 10:45 AM |

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