There.com creator Makena Technologies has continued its long-running partnership with MTV Networks, recently unveiling a new virtual skate park inside of MTV's virtual worlds based on its shows Rob and Big and Life of Ryan. As with MTV's virtual The Hills and Laguna Beach, Makena provides the platform for all of the network's franchise-related virtual activities.
Users can skateboard virtually in the new hub, and events and team competitions will take place around the skate park. Cast members will also make appearances, given the overall aim of the skate park seems to be to "bring users in direct contact with the skateboarding lifestyle featured on the two hit shows."
Makena CEO Michael Wilson says, "We are very excited that our partnership with MTV Networks continues to expand and flourish. Coupling our technology with the exclusive content that MTV provides allows their fan base to experience their favorite shows in an engaging way that has proven to be very successful.”









