Online game publisher Outspark (Fiesta) has added a new free-to-play game to its self-styled "digital playground" with the commercial release of Bread 'n Butter, which it says targets a broad range of casual gamers with mini-games and customization.

Bread 'n Butter challenges players to build a successful bakery, gathering ingredients, cooking pastries and upgrading the facilities. It's a somewhat similar idea to what PlayFirst did with the restaurant-entrepreneurial casual title Diner Dash by incorporating microtransactions and building further customization options onto a casual title. Using "Outspark cash," players can pick up upgrades that will help their bakery do better.

The art style is vaguely Asian, featuring adorable pastel cupcakes, baked rolls and donuts with cute little faces. It's a safe bet Bread 'n Butter is one of the Korean exports Outspark's Susan Choe told us she passionately wants to bring to the American audience, when we recently spoke to her in time for the company's latest funding announcement.