Bella Sara parent Hidden City Games has announced it has named Phil Trumbo in the newly created position of art director. Trumbo, an Emmy award winner, has held art direction roles on video games including The Sims, Lord of the Rings and Spider Man, and in his role with Hidden City he'll be responsible for shaping the look and feel of the Bella Sara online horse-themed world.

Hidden City claims 1.6 million registered users to date for the online component of the horse-themed brand, which also is comprised of trading cards and other merchandise for young girls aged 5-12. The company recently announced it had hired Microsoft casual games vet Josh Howard as senior VP of Bella Sara Online.

Hidden City CEO Peter D. Adkison, who previously launched the Pokemon and Magic: The Gathering trading carda as the founder of Wizards of the Coast, commented, “The continued development and growth of the Bella Sara brand and online world has attracted some of the industry’s best talent. Phil Trumbo, with his wealth of experience in translating top entertainment properties into compelling games, is a tremendous addition to the Bella Sara team.”