Some news we missed out of the recent 2008 Toy Fair: Disney will be introducing some new toys based on its Disney Fairies avatar creation site. It'll collaborate with electronic toy company Techno Source to extend Pixie Hollow playtime into a product line that connects with the online world.

Disney says users have created more than 4.5 million unique fairy avatars to date at the site. With the launch of the toys, they expect to broaden the userbase and provide inroads for new users as well. The toys are charm bracelets and jewelry boxes that unlock gifts on the Disney Fairies site that kids can share with one another

Techno Source EVP Eric Levin commented, “Disney and Techno Source are turning the Internet-toy business model on its ear. For starters, while many toy companies are creating online worlds to support their latest offline products, we are starting with the most successful, immersive virtual worlds for which children already have a strong emotional connection. With the Clickables technology, we take it one step further by allowing their virtual play to continue into the real world with products that naturally align with their existing play patterns and extend their engagement with the Disney Fairies experience in the enchanting online world of Pixie Hollow.”