[*NEW*: Want new players, revenue for your online game? Check out our Game Advertising Online network - 2 billion ads per month at inexpensive CPC rates!]

« News Editor Proposes Virtual Worlds Association | Main | IGF Mobile: Punch Entertainment Talks Mobile Worlds »

Monday, February 11, 2008

Report: EA Focusing On Social Networking With Blueprint Division

-Electronic Arts has reportedly formed a new team called EA Blueprint, aimed at assisting small-sized developers with strategic funding and project management. The group will be led by former EA Los Angeles general manager Neil Young and artist and repertoire director Alan Yu.

Sources tell consumer site GameTap that EA Blueprint products will include brand extensions of existing EA games in addition to original IP. The EA Blueprint games will reportedly focus on social networking platforms, such as Facebook, which has an audience of some 62 million users.

According to GameTap, EA Blueprint's first effort is the recently released Facebook extension of 2007 Wii title Smarty Pants (pictured). The Facebook title was made in conjunction with San Francisco development house Context Optional.

An EA spokesperson told GameTap that "most of the stuff we're working on isn't ready to be announced," promising full disclosure at a later date.

[Via GameTap]

[]
Posted by Leigh Alexander on February 11, 2008 10:29 AM |

Post a comment


If you enjoy reading GameSetWatch.com, you might also want to check out these CMP Game Group sites:

Gamasutra (the 'art and business of games'.)

Game Career Guide (for student game developers.)

Indie Games (for independent game players/developers.)

Finger Gaming (news, reviews, and analysis on iPhone and iPod Touch games.)

GamerBytes (for the latest console digital download news.)

Worlds In Motion (discussing the business of online worlds.)

Weekly Archive

WorldsInMotion.biz [Twitter / RSS feed] discusses the business of connected games - from social gaming through free to play games to core MMOs and beyond - and is created by the folks behind:



Copyright © 2008 Think Services