Indian consumer site GameGuru has an interesting look at Kreeda's Dance Mela, a Bollywood-themed dance and music online social world. We first heard about Kreeda in Summer of 2007, when IDG Ventures and Softbank's Bodhi both invested in the company ahead of Dance Mela's beta launch.

GameGuru discovers how users can make their own dance rooms and lounges or simply cruise those others have made, noting that Dance Mela "is becoming something like a Second Life for Indians."

The author of the article suggests that Indian culture has been less receptive in general to games, with the general opinion being that they're not appropriate for adults. But Dance Mela is doing well so far and garnering a lot of interest, he says, because of the social element and the personalization options for avatars.

[Dance Mela - A World of Video Games, Dance And Fun | GameGuru]