MMO and virtual world studio Animax Entertainment has announced it developed Ty's Beanie Babies 2.0 online world, architecting the browser-based environment that's accessed with a code sold with certain Beanie Baby plushes.

Beanie Babies 2.0 users can play games, raise Beanie avatars and chat with other kids. Animax explains it built the virtual world in in Adobe Flash, AS3, with a backend developed by Tokenzone.

Animax also created somewhat under-the-radar kids' site Ty Girlz, the Beanie Baby parent's other virtual world for girls, and continues to maintain it for the company.

Ty CTO Chris Johnston commented, "Animax has constructed a compelling virtual world unique to other toy-based virtual worlds on the market. Beanie Babies 2.0 includes a unique story-driven approach akin to MMOGs that engage kids of all ages through a fun, interactive narrative that becomes more engrossing with continued play."