CDC Games, one of China's more formidable drivers of the free-to-play, microtransactions-driven online game, has revealed some of its performance metrics, most notably for Lunia in North America. Currently, CDC claims a total of 136.6 million users in China, a year-over-year increase of 7.6 percent.

CDC says it's been aiming at revenue diversification with its five latest games operating in China: Special Force, , Shaiya, MIR III, EVE Online and Shine Online, which currently account for 80 percent of its revenue.

As for Lunia, which it launched in North America on February 22nd, 2008, CDC says players have averaged more than 205,000 hours altogether, with the average player putting in about six hours per week. Since launch, CDC says registered users have grown 158 percent, with peak and average concurrent user figures up 151 and 140 percent, respectively.

Explains CDC USA general manager Ron Williams, "Our first marketing campaign for Lunia began on February 26. This campaign accounted for more than 22,000 registrations on our U.S. game portal, www.12foottall.com, during the first eight days of the ad campaign. Since the Beta launch on January 28, 2008 and subsequent commercial launch on February 15, our U.S. game portal 12FootTall has signed up over 42,000 subscribers. Currently, more than 35 percent of the visitors to 12FootTall convert to subscribers. We see this as a testament to the ground-breaking design of the portal, and relevance to today's online game players. Based on these metrics, we are very pleased with our initial results for both the 12FootTall game portal and the Lunia game.”

Williams added, “With more than two years of content updates already built into our release pipeline for Lunia, we are excited about the game’s potential to be a top online game in North America this year. We look forward to continuing to build our base of Lunia players and portal subscribers as well as leveraging the portal as the platform for launching additional new games in the U.S.”