Developer Metaversatility has partnered with advertising agency GSD&M Idea City on a research program about consumer, product and experiential information across virtual worlds, to better serve their clients with the results.

The two companies worked together earlier this year on research technology and best practices for quantitative market studies, a system called IdeaBot that screens and surveys users of different virtual world products directly in-world. In addition to Second Life, IdeaBot works with Metaplace and There.com, too.

Marketplace planning director at Idea City Rene Huey Lipton commented, "As exciting as virtual worlds are, we know that deep knowledge and insight are needed to ensure that they are effective channels for our clients and their business objectives. We are excited to provide our clients with a unique service offering, combining world class research, marketing and in-world build capabilities."